A DEEPER LOOK

We worked with Stansted Express, the fastest link between London Stansted Airport and Central London, and launched a new brand identity designed to build trust and confidence in their service. This brand identity introduces a character named Stan, who embodies the speed and convenience of traveling by train. Created in collaboration with renowned Australian illustrator Brolga, Stan personifies the typical Gen Z traveler passing through Stansted: independent, creative, and curious. The campaign highlights the benefits of rail travel over alternatives like coach, car parking, and taxi, and is featured prominently across out-of-home (OOH) sites at Stansted Airport, throughout the London Tube network, and across digital and social platforms.