In partnership with Nike, Chelsea FC and Kai Havertz, we worked with artist Dodici Otto and produced 420 handcrafted shirts that allow fans to commemorate that unforgettable night in Porto and relive Havertz’s iconic 42nd-minute goal, which made Chelsea the only London team to win the Champions League twice. We translated this shirt in to a visual identity, directed a photoshoot, and applied the identity across various marketing and social assets. Additionally, the shirt features visual tributes to key moments from the game, including Havertz’s signature knee-slide celebration, N’Golo Kante’s man-of-the-match performance, Thomas Tuchel’s post-game reaction, the starting line-up, and a subtle nod to Chelsea’s double Champions League titles.