WE AIM TO stand out.

Usamah is a Senior Designer & Art Director with experience across leading agencies, in-house teams, and global brands including Amazon, Harrods, Chelsea Football Club, Nike, the Premier League, Prada, Louis Vuitton, Gucci, Jimmy Choo, and Hamptons Real Estate. He has also collaborated with notable figures including Her Royal Highness Sheikha Sana Al Maktoum and Roman Abramovich.

Currently the sole Senior Designer for Amazon's EU and North America Consumer Private Brands (CPB) markets, Usamah leads the creation of scalable, customer-focused design experiences while managing cross-functional teams across Europe, India, and China to deliver high-quality creative at scale.

His work spans large-scale OOH campaigns, brand identity systems, rebrands, art direction, photography, and multi-platform digital design. Combining strategic thinking with strong visual execution, he creates work that is culturally relevant, commercially effective, and designed to make a lasting impact.

Alongside his professional practice, Usamah has guest lectured at several universities, sharing industry knowledge and mentoring emerging designers through talks that encourage critical thinking, experimentation, and professional confidence.

Usamah holds a First-Class MA in Design for Communication from the University of Westminster.