We developed a comprehensive marketing collateral package for LIV Golf Nashville, combining impactful designs that capture the essence of LIV Golf’s brand with engaging elements to excite the audience. Inspired by Nashvilles rich musical history in Jazz and centered on a visually striking billboard and bus wrap, the campaign includes bold imagery, punchy headlines, and essential event details. The collateral extends to appealing merchandise—like t-shirts, hats, and golf accessories—and creative fan activations that bring a festival-like energy through concerts, a Fan Village, and immersive guest experiences. Together, these elements communicate the event’s theme, date, location, and highlights, delivering a cohesive and captivating experience for fans.

Just as LIV Golf is transforming the sport, this campaign revolutionised its marketing through a dynamic online takeover featuring a unique hashtag #LIV.NASHVILLE.TAKEOVER. By pushing the boundaries, we created an engaging and memorable experience for fans, redefining golf marketing. This campaign was designed to attract new followers, engage existing fans, and introduce Nashville locals to LIV Golf. The dedicated hashtag will unify all campaign elements, appearing across both print and digital assets to boost visibility and encourage audience interaction on social media.