A DEEPER LOOK

We were tasked by Harrods to develop a sub-brand aimed at promoting sustainability through the reuse and recycling of shopping bags. The result was Harrods: Less is More, a thoughtfully designed sub-brand complemented by a cohesive visual identity, including a logo, mobile application, and supporting products. At the heart of this initiative is the Less is More bag, which incentivises sustainability through an innovative scan-and-reward system. Each time customers reuse their bag, they earn points that can be redeemed for exclusive rewards, encouraging a circular approach to shopping while reinforcing Harrods' commitment to environmental responsibility.