Led the art direction for a lifestyle photography campaign for Amazon EU’s CPB Sun care category, creating modern, minimal imagery that showcased multiple sun care products within Amazon’s customer-centric visual framework. Collaborating with production and creative teams, I developed a cohesive visual direction that balanced lifestyle storytelling with clear product communication. The resulting photography was adapted into modular media blocks and content assets for Amazon EU storefronts and product detail pages, delivering a consistent 
and scalable experience across multiple products and markets.